Get a sharp, honest review of your homepage.
Request a free homepage teardown: a sharp review of your clarity, trust signals, CTAs, mobile speed, and SEO basics — with the top fixes ranked by impact.
Your homepage has about ten seconds to convince a visitor the business is credible and relevant before they leave. Most fail — not from bad taste, but from predictable, fixable problems the owner can no longer see because they've looked at the page a thousand times. A teardown is a fresh set of trained eyes doing what your visitors do, and telling you what they saw.
Ten seconds of confusion loses the visitor — clarity is the first audit
Proof density beats design polish for conversion
Judge your homepage on a phone over mobile data — that's where your visitors are
A teardown is free; acting on it is the point
What we look at
A teardown walks your homepage the way a skeptical first-time visitor does, on a phone first, and scores five things.
- The ten-second test: is it instantly clear what you do, for whom, and why you — or is the headline a slogan?
- Trust density: how much checkable proof (clients, reviews, real photos, specifics) appears before the first scroll ends?
- Action paths: how many taps to an enquiry? Is there a WhatsApp option? Do CTAs appear after each section or only in the header?
- Mobile experience: real load time on mobile settings, layout integrity, tap-target sanity
- SEO basics: title tag, meta description, heading structure, and whether the page matches any search a customer would actually make
What you get back
A concise, written review — the top issues ranked by impact, each with what we saw, why it costs you enquiries, and what to do about it. Plain language, no jargon-padding, no 40-page deck. The kind of feedback you could hand to your current developer and act on this week.
It's free, and the honest business model behind it is simple: some businesses fix the list themselves (great — tell people about us), and some ask us to do it (also great). Either outcome is fine with us.
Run the two-minute self-test first
You can catch the biggest issue yourself right now. Open your homepage on your phone over mobile data — not office WiFi. Time how long until you can read the headline. Then show it to someone outside your company for ten seconds and ask: what do they do, and what would you tap next? If they hesitate on either question, that hesitation is happening to every visitor you pay to acquire — and it's exactly what a teardown pinpoints.
How to request yours
Send us your URL through the contact page with one line of context: who the homepage is for and what action it should drive (calls? bookings? quote requests?). That context lets us judge the page against its actual job rather than generic best practice. We'll come back with the review within a few working days.
Frequently asked questions
Is the homepage teardown really free?
Yes — a genuine written review of your homepage's top issues, ranked by impact, no payment and no obligation. We offer it because it's the fastest way to demonstrate how we think, and some portion of businesses who receive one later hire us. You keep the review either way.
What's the most common homepage mistake you see?
Vague headlines — 'Innovative solutions for your success' tells a visitor nothing about what you do, for whom, or why you're credible. The fix is almost embarrassingly simple: say what you do, name who it's for, show one piece of proof, and offer one clear action. Specificity converts.
My whole website needs work, not just the homepage — is a teardown still useful?
Yes — the homepage teardown almost always surfaces patterns (trust gaps, friction, speed) that hold across the site, and it's a low-commitment way to test whether our feedback is worth acting on. For sitewide depth, an SEO audit or conversion review is the fuller instrument.
How is this different from automated website graders?
Automated graders measure what machines can count — speed scores, missing tags — and miss what actually loses customers: unclear offers, weak proof, buried CTAs. A human teardown reads your page the way a buyer does. Use both; they catch different things.